Our Story
Wear What You
Believe In.
NEOCLASSICS is a Los Angeles-based apparel brand featuring original message-driven artworks inspired by mother nature, sacred symbology and mindful living.
In a world where media smothers our every thought with stereotypes and ideals, we urge you to maintain individuality. We design for seekers, celebrate free thinkers, and empower conscious minds.
Every piece we create begins with an original hand-drawn artwork — never stock art, never shortcuts. Each design carries an intentional message inspired by mother nature, sacred symbology, and mindful living. We believe what you wear is an extension of what you believe.
Our Philosophy
NEOCLASSICS was founded in 2010 by Richard Bao in Los Angeles — built on the belief that clothing can be a vehicle for conscious expression. We are not a fast fashion brand. We never will be.
Every garment is ethically manufactured locally in Los Angeles in small batches — meaning fair wages, local jobs, and a dramatically smaller environmental footprint than offshore mass production. We take pride in knowing exactly who made our clothes and how.
The Artist
Richard Bao is the founder, designer, and main artist behind Neoclassics pieces, we also collaborate with many other independent, like-minded artist from around the world. A Taiwanese American, Los Angeles native with a background in fashion marketing, Richard began drawing the first Neoclassics designs by hand — and has never stopped. Each collection begins with pencil on paper before anything else.
His work draws from ancient mythology, sacred geometry, the cycles of nature, and the human search for meaning. The result is artwork that resonates with people who see clothing as more than fabric — as a statement of who they are and what they stand for.
— Richard Bao, Founder
Our Community
Neoclassics has found a home with mindful consumers, artists, yogis, wellness, meditators, festival-goers, spiritual practitioners, and anyone who moves through the world with intention. Our customers don't just wear our clothes — they live by the messages on them.
With over 400+ five-star reviews and customers across the US and internationally, we are humbled by the community that has grown around this brand. Thank you for being part of it.